Rockstar Games Keeps GTA 6 Voice Cast Unfamous, Marketing Remains Silent

Rockstar Games president Sam Houser says the studio will not hire well‑known actors for Grand Theft Auto VI, preferring lesser‑known voice talent. He argues that celebrity performers often bring big egos and limited commitment, making it harder for the team to fully inhabit the story.

Take‑Two Interactive chief Strauss Zelnick promised a "significant" summer marketing push for GTA 6, yet almost a month after pre‑order launch only the game cover and a few images have appeared. No third trailer has been released, and the only new content is the Ultimate Edition bundle. Sony has confirmed an exclusive marketing partnership, but overall promotional activity remains minimal.