Rockstar's GTA 6 promotion draws fan jokes and Target student discount

A hidden sticker on the cover art of GTA 6’s premium Ultimate Edition reads “Buy more useless shit,” mocking the game's pricey add‑ons. Players spotted the sticker and shared reactions online, noting the irony of paying extra for largely cosmetic items.

Meanwhile, U.S. retailer Target launched a limited‑time 20 % discount on the standard edition of GTA 6 for students and teachers through its Target Circle program. Eligible shoppers can claim a one‑time coupon, with an additional 5 % off for RedCard holders, reducing the price to about $60. The offer applies only to the standard edition sold in the United States.

Both incidents highlight the marketing tactics surrounding the highly anticipated release of Rockstar Games’ GTA 6 and the community’s response to perceived consumer‑oriented pricing.