Saltillo sees economic boost from Rodeo 2026 and upcoming CANACINTRA convention

Saltillo, Coahuila, has seen significant economic activity driven by major events and industrial showcases. The Rodeo Saltillo 2026 concluded with a record 125,000 visitors and a 95 percent hotel occupancy rate, generating an economic impact exceeding 100 million pesos. The event also served as the debut for Expo Coahuila, a new venue that received an investment of over 270 million pesos.

Building on this momentum, the city is set to host the CANACINTRA National Convention, attracting industrial leaders from across Mexico. Additionally, during the rodeo festival, the brand Ram used the platform to launch the Ram 1500 SRT TRX 2027 in Mexico, highlighting the region's industrial importance and its connection to automotive manufacturing.