Roger Federer visits Shanghai during Masters tournament

Roger Federer is visiting Shanghai during the Shanghai Masters, where his presence is being leveraged for both high-end culinary experiences and brand business. As part of the event, the three-star Michelin restaurant Da Vittorio is providing catering services for VIPs.

To support this, renowned chef Chicco Cerea has traveled from Bergamo to Shanghai to oversee the service. The Shanghai branch of Da Vittorio utilizes a largely Chinese kitchen staff, trained to deliver world-class Italian cuisine. Beyond the sporting event, Federer’s enduring popularity in China continues to serve as a significant asset for luxury and lifestyle brands looking to engage with the Chinese market.