Roku launches new AI-powered home screen in Brazil

Roku has begun rolling out a significant update to its home screen interface for TVs and streaming devices in Brazil. Described by the company as its largest interface change in over a decade, the update shifts the focus from static streaming app icons to personalized content recommendations.

The new interface utilizes artificial intelligence to analyze user habits and provide tailored suggestions for movies and series. Key features include a “Top Picks for You” section and a redesigned “Quick Access” area. The system is designed to offer billions of possible combinations to suit individual routines.

Additionally, the update introduces new spaces for monetization. While currently used by partner channels and streaming services to promote specific content, these blocks are positioned prominently on the main screen. Users who prefer the previous layout can revert to the classic interface by clicking to the left.