Roku explores sale talks as shares surge over 20%

Roku Inc. is in early‑stage discussions about a potential sale or strategic combination with at least one major U.S. media company. The talks, reported by Bloomberg and confirmed by Reuters, have sparked a sharp rally in the stock, which jumped 20%‑22% in a single session to close around $143.66, pushing the market value above $21 billion.

The streaming platform now reaches more than 100 million active households and generates the bulk of its revenue from advertising. In Q1 2026 platform revenue hit $1.13 billion, with advertising up 27% year‑over‑year to $613 million, while total revenue rose 22% to $1.25 billion. Roku holds $2.38 billion in cash and has no long‑term debt, giving it a strong negotiating position.

Roku is evaluating several options: a full sale, a merger, or a private investment in public equity (PIPE) transaction. Potential suitors cited in media reports include Amazon and Comcast. Analysts have raised price targets, with consensus around $145‑$150 and some forecasts up to $185, reflecting optimism about Roku’s ad platform and its strategic value in the crowded streaming market.