Roland‑Garros 2026 draws €23.5 million in TV advertising on France 2 and France 3

Kantar Media’s analysis shows that the 2026 edition of the French Open generated €23.5 million in gross advertising investment on France 2 and France 3 between 24 May and 7 June. A total of 1,469 spots were aired, representing 134 different advertisers.

Renault led the sponsor list with €4.7 million across 238 spots, followed by luxury watchmaker Rolex with €3.5 million and banking group BNP Paribas with €806 000. Together these three accounts accounted for 38 % of the total spend. The remaining funds were spread across brands in luxury beauty, food and fintech, including Chanel Parfums, Jean Paul Gaultier Parfum, Lavazza, Nestlé Purina PetCare and Revolut.

France 2 captured the lion’s share of the revenue, receiving 92 % of the gross value and airing 77 % of the spots, while France 3 accounted for the remaining 8 % of the value and 23 % of the spots. Among the 20 one‑minute formats, Rolex’s final‑day spot was the most expensive, valued at €306 000.