Rolls-Royce unveils bespoke pink Cullinan in Miami

Rolls-Royce has released a highly customized version of its Cullinan luxury SUV, specifically designed for Rolls-Royce Miami, a dealership under the Braman Motors group. The vehicle features an exclusive new color developed specifically for this project, named ‘Braman Pink’.

This marks the first time the British manufacturer has created a custom color exclusively for a single dealership. The ‘Braman Pink’ shade is applied to both the exterior and the interior, covering the seats, dashboard, central console, transmission tunnel, and door panels. The design aims to reflect the aesthetic identity of Miami, drawing inspiration from the pastel tones found in the South Beach Art Deco District.

The project was executed through the Rolls-Royce Bespoke program, highlighting the brand's strategic investment in high-level personalization to meet specific client demands.