Rolls‑Royce unveils one‑off Ghost Savile Row luxury car inspired by British tailoring

Rolls‑Royce announced the Ghost Savile Row, a unique, fully bespoke version of its Ghost model that will be produced as a single unit. The car draws design cues from London’s historic Savile Row tailoring district, featuring a dual‑tone “Midnight Sapphire” and “English White” paint scheme, silver hand‑stitched exterior lines, and a rear‑column embroidery created with 250,000 stitches and 1,830 metres of thread that mirrors the brand’s Goodwood facility from a bird‑s‑eye view.

Inside, the cabin is upholstered in navy‑blue and Arctic‑white leather, with seat panels that display vertical stitching reminiscent of a tailored suit. Additional details include hand‑finished wooden panels, customised leather‑covered controls and bespoke umbrella accessories. While Rolls‑Royce has not disclosed an official price, the vehicle’s base value is estimated at more than $500,000, and Turkish tax calculations suggest a final price of roughly $1.9‑2 million if imported.

The Ghost Savile Row will be shown publicly for the first time at the 2026 Goodwood Speed Festival, marking the brand’s most exclusive automotive‑fashion collaboration to date.