Romania’s Effie Awards and Superbrands list highlight leading brands

On June 12, 2026 the International Advertising Association Romania announced the finalists for the 23rd Effie Awards Romania. Twenty‑eight agencies submitted campaigns in 36 categories, with brands such as Amstel Beer, Bitdefender, BCR, eMAG, KFC, Lidl, Pepsi, Vodafone and many others among the nominees.

In the same year Superbrands Romania released its “Innovation Legacy” study, identifying the most innovative brands in the market. The top‑20 list features Lidl, Coca‑Cola, Kaufland and other global names, while domestic brands like eMAG, Banca Transilvania, Regina Maria and others received strong recognition for their adaptability and branding strength.