Romeo Beckham and Yasmin Wijnaldum front Tommy Jeans Winter 2026 campaign

Tommy Hilfiger has launched its Tommy Jeans Winter 2026 campaign, featuring Romeo Beckham and Yasmin Wijnaldum. The campaign focuses on themes of freedom and adventure, utilizing a road trip motif to showcase the brand’s signature American aesthetic.

The collection includes updated denim pieces with distressed finishes, colorful knits, and teddy-style fabrics for warmth. Outerwear emphasizes utility through workwear-inspired oversized shirts, lined garments, and timeless denim jackets. Other key elements include graphic print t-shirts, plaid patterns, quilted pieces, and biker boots.

This marks the second campaign for Beckham and Wijnaldum following their collaboration in Autumn 2026. The duo previously walked for Tommy Hilfiger during New York Fashion Week at The Plaza Hotel.