Romi-Isetta marks 70 years of production in Brazil

The Romi-Isetta, a pioneering vehicle in the Brazilian automotive industry, is marking 70 years since its production began. Manufactured by Indústrias Romi in Santa Bárbara d’Oeste, São Paulo, the compact car was produced under license from BMW and implemented by entrepreneur Américo Emílio Romi.

The first unit rolled off the assembly line on June 30, 1956, with an official launch in São Paulo on September 5 of that year. The vehicle was notable for its single front-opening door and for using more than 70% national components, which helped stimulate local supplier chains and industrial capacity in the region.

Despite its historical importance, the Romi-Isetta did not receive the official title of the first national car due to government criteria requiring two doors and four seats. That distinction was given to the DKW-Vemag Universal. Today, the microcar is a highly valued collector's item. Recent celebrations included an enthusiast meeting in Santa Bárbara d’Oeste, featuring various models and historical exhibits.