rom&nd celebrates 10th anniversary with limited-edition lip tints

Korean cosmetics brand rom&nd is celebrating its 10th anniversary with the “Dear Bestie” project. To mark the milestone, the brand will release three limited-edition shades of its signature product, “The Juicy Lasting Tint,” on October 10, 2026.

The new colors are designed to reflect a special celebratory mood, offering a glossy finish with mellow tones reminiscent of milk or syrup. The anniversary project includes various initiatives such as social media campaigns, pop-up events, and additional new product launches scheduled for October.

Launched in 2016 by beauty creator Min Sae-rom, rom&nd has become a significant player in the K-beauty market, particularly known for its tint lip products. The brand is managed by iFamily SC Co. Ltd., which expanded into cosmetics using its established digital consumer experience and now exports to over 40 countries.