Rondonópolis Mayor Allocates R$100,000 to Boost Local Commerce via 'We Love Rondonópolis' Campaign

The municipality of Rondonópolis approved the use of R$100,000 to fund the “We Love Rondonópolis” campaign, a joint initiative by the Associação Comercial, Industrial e Empresarial (ACIR) and the Câmara de Dirigentes Lojistas (CDL). The funding was authorized through municipal laws No. 14.864 and No. 14.865, sanctioned on 3 June 2026, and will be disbursed as R$52,500 to ACIR and R$47,500 to CDL via Termos de Fomento overseen by the Secretaria Municipal de Desenvolvimento Econômico.

The campaign aims to stimulate local consumption, promote the city’s commercial sector, and foster a sense of pride among residents through media promotion, institutional outreach and promotional materials. It is part of a broader municipal effort to strengthen Rondonópolis’s economy, following recent legislative measures on economic freedom and deregulation.

Officials describe the initiative as a means to valorize regional entrepreneurship, attract private investment and create jobs, while reinforcing community identity and the city’s regional standing.