Rossmann expands beauty assortment with international brands

German drugstore retailer Rossmann is significantly expanding its cosmetics and skincare offerings through new international partnerships and brand extensions.

The retailer has introduced MCoBeauty, a leading Australian cosmetics brand, to its inventory. The brand, which is a top seller in Australia, will be available online immediately and will roll out to more than 1,300 Rossmann stores starting in September. The range includes approximately 189 products, such as foundations, concealers, and skincare.

Additionally, Rossmann is tapping into the K-Beauty trend by expanding its private label, Isana, with a new line of Korean-inspired skincare. These products, which include cleansers, toner pads, serums, and sun protection, are manufactured in South Korea and are designed to make Korean skincare routines more accessible to budget-conscious consumers.