Rossmann expands market presence with affordable private label brands

Rossmann continues to expand its influence in the drugstore market through its diverse range of private label brands. The company's Sunozon sunscreen line, launched in 1997 by founder Dirk Roßmann, was created to provide high-quality sun protection at affordable prices, often competing directly with premium brands.

To maintain competitive advantages, Rossmann utilizes specialized contract manufacturers in Germany to produce its brands. These manufacturers often produce formulations for well-known premium labels as well, though Rossmann keeps the specific identities of these partners confidential to protect trade secrets and production capacities.

In addition to Sunozon, dermatologists such as Dr. Emi Arpa have highlighted various affordable Rossmann products for their efficacy. Recommended items include Isana Med Ultra Sensitive Shampoo and Isana H dry shampoo foam, which are noted for being suitable for sensitive scalps while remaining significantly more cost-effective than high-end alternatives.