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[BUSINESS] · Germany, Australia · 2 sources

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Part of situation: Rossmann cosmetics assortment expansion (2 clusters)

Rossmann introduces Australian cosmetics brand MCoBeauty to Germany

Rossmann MCoBeauty cosmetics launch beauty industry retail expansion

The German drugstore chain Rossmann has announced the launch of MCoBeauty, a leading Australian cosmetics brand, in the German market. The brand, which has become a top seller for facial cosmetics in Australia with a product range of approximately 189 items, is currently available through Rossmann’s online shop.

Starting in September, MCoBeauty products will gradually be rolled out to more than 1,300 Rossmann retail locations. The brand focuses on trending beauty products, such as the Flawless Glow Luminous Skin Filter, while maintaining affordable pricing.

Entities

MCoBeauty · Rossmann

Sources

Neu bei Rossmann: Die Nr. 1 Kosmetikmarke aus Australien gibt's jetzt auch bei uns [www.gofeminin.de]
Unter 3 Euro: Dieses günstige dm-Produkt hält die Haut im Winter weich [www.wmn.de]