Rossmann launches '15 minutes' self‑care campaign in Poland

Rossmann introduced a new advertising series that encourages people to take short, mindful breaks for personal well‑being. The campaign features Polish personalities such as Maja Ostaszewska, Kuba Błaszczykowski and Sara James demonstrating simple rituals – applying cream, enjoying a bath, or pausing to look in the mirror – and asks viewers, “How long is your 15 minutes?”. The message stresses staying present, slowing down the rush of daily routines, and valuing quality time for oneself.

The spots portray everyday moments where individuals set aside pressing tasks, focus on bodily care, and allow themselves to be authentic. Rossmann frames these brief rituals as a way to improve both personal health and interpersonal relations, urging consumers to incorporate such pauses into regular life.