Rota das Falésias expands tourism promotion and air connectivity

The Rota das Falésias tourism region in Ceará, Brazil, has implemented several initiatives to boost its eastern coastline's visibility and connectivity. Through the Tourism Development Agency of Rota das Falésias (ADETURF), the region conducted promotional roadshows in Natal and Teresina, engaging over 100 travel agents to showcase local accommodations and attractions.

Additional efforts included a famtour for travel agents at Praia do Uruaú in Beberibe and participation in the ABAV Expo 2026 in São Paulo. Connectivity to the region has also been strengthened by the launch of a new Azul airline flight connecting Confins, Minas Gerais, to Aracati, Ceará.