Rouleur Live 2026 to feature record number of exhibitors in London

The annual Rouleur Live event will take place from November 12 to 14 at the Truman Brewery in East London. Organized by Rouleur magazine, this year’s exhibition features a record 127 brands across two floors, including 46 new exhibitors.

A new Italian Pavilion, established through a partnership with the Italian Trade Association (ITA), will occupy the second floor. This section will showcase Italian brands such as Pinarello, Colnago, Willier Triestina, Prologo, Selle Italia, Vittoria, Q36.5, Santini, and Campagnolo. Additionally, historic bicycles from the Museo del Ghisallo collection will be on display.

Other major cycling brands participating include BMC, Cannondale, Canyon, Cervélo, Look, Orbea, Ridley, Rose, and Van Rysel. The event also includes a dedicated space for independent frame builders sponsored by Shimano. Attendees can expect product launches, technical displays, talks from cycling professionals, and interactive exhibits.