ROX begins vehicle production in Abu Dhabi

ROX has commenced local vehicle production in Abu Dhabi following the completion of its Advanced AI Manufacturing Centre in the KEZAD zone. The first three ROX ADAMAS vehicles, marked “Made in the Emirates”, have rolled off the production line.

The facility is part of a partnership with the Abu Dhabi Investment Office (ADIO) to localize supply chains, technology, and design. This initiative supports the “Make it in the Emirates” program and the National Strategy for Industry and Advanced Technology, known as “Operation 300Bn”, which aims to establish the UAE as a global hub for future industries.

Hasan Jasem Al Nowais, Undersecretary of the Ministry of Industry and Advanced Technology, stated that the development helps strengthen the UAE’s position in the global manufacturing map by fostering a competitive ecosystem based on innovation and advanced technology.