Royal Challengers Bengaluru debuts at Milan Fashion Week

Royal Challengers Bengaluru (RCB) has become the first Indian Premier League (IPL) franchise to feature at Milan Fashion Week. The cricket team collaborated with kit partner PUMA and Delhi-based fashion designer Dhruv Kapoor to unveil a limited-edition collection during Kapoor’s Spring/Summer 2027 show, titled ‘Presence’.

The collection integrates cricket-inspired elements and RCB’s brand identity into reworked PUMA products, blending sportswear with high fashion. This milestone follows the franchise’s recent sporting success, having secured back-to-back IPL titles in 2025 and 2026.

Athleisure currently accounts for nearly 40% of RCB’s merchandise through its six-year partnership with PUMA. A broader collection featuring the collaboration between RCB, PUMA, and Dhruv Kapoor is expected to be released ahead of the 2027 IPL season.