Royal Enfield launches sixth season of Art of Motorcycling with retro gaming theme

Royal Enfield has announced the sixth season of its global creative platform, ‘Art of Motorcycling’ (AOM). This year’s theme, ‘Game Mode On’, invites illustrators and graphic designers to reimagine motorcycling through the aesthetic of retro 16-bit and 32-bit gaming eras.

Participants can submit digital or hand-drawn artwork depicting various scenarios, such as pixelated road trips or futuristic cityscapes. The competition includes a regional shortlisting process before advancing to a global stage. For the first time, the UK is included in the participating regions, which also cover India, Asia Pacific, and Latin America.

In addition to the main contest, a ‘Kids Edition’ has been introduced in India for hand-drawn entries. Seven global winners will receive a sponsored trip to Motoverse 2026 in Goa, India. The platform has seen significant growth since its 2020 launch, recording over 150,000 total registrations to date.