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[BUSINESS] · Japan · 2 sources

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Royal Enfield to open first Tochigi dealership in Utsunomiya

Royal Enfield Japan has announced the grand opening of ‘ROYAL ENFIELD Utsunomiya’ on October 10, 2026, in Utsunomiya City, Tochigi Prefecture. This marks the brand’s first official authorized dealership in the prefecture.

Operated by Advance MC Co., Ltd., the new location will feature a modern showroom displaying 12 different models, including the Bullet 650 and Goan Classic 350. The facility will include an on-site service factory to provide maintenance, inspections, repairs, and customization services. This expansion brings the total number of Royal Enfield authorized dealerships in Japan to 44.

Entities

Advance MC Co., Ltd. · PCI Co., Ltd. · Royal Enfield · Royal Enfield Japan · Utsunomiya