RSC Anderlecht names Jonas Geleyn CCO, gives Sibierski all‑in authority

RSC Anderlecht announced the appointment of Jonas Geleyn as Chief Commercial Officer. Geleyn brings more than twenty years of commercial experience from a multinational background at Unilever and from founding several growth companies. In his new role he will oversee the club’s marketing, sales, partnerships, ticketing, match operations and technology & IT, aiming to strengthen commercial development and achieve the club’s strategic ambitions.

The club also reported that internal decision‑making lines have been shortened. Sport director Antoine Sibierski now has “all‑in” responsibility for the first team, the Futures squad, the women’s side and the scouting/performance department. Chairman Michael Verschueren, CEO Kenneth Bornauw and head coach Vitor Bruno work closely with Sibierski, who is described as a “workaholic” willing to travel long distances and make rapid transfer decisions. Bornauw praised the simplified structure and shared values of the new direct‑team arrangement.