RSE AI & ICT Advice launches consultancy to help Dutch SMEs implement artificial intelligence

RSE Telecom & ICT, together with AI consultant Dennis Pettinga, has founded RSE AI & ICT Advies BV in the Dutch regions of Groningen, Winschoten and Emmen. The new consultancy aims to bridge the gap for small and medium‑size enterprises that see the potential of artificial intelligence but lack practical guidance, data‑security expertise and compliance know‑how. Directors Joost Smits and Gert Smits said, “Entrepreneurs need clear, hands‑on advice on where AI adds value, how to protect business data and how to meet increasing regulatory demands such as the EU NIS2 cybersecurity rules.” Services include an “AI Ready Scan” that evaluates a firm’s starting point in a single half‑day and implementation support focused on tools like Microsoft Copilot. By offering structured, integrated assistance, the company hopes to turn experimental AI projects into reliable business processes for Dutch SMEs.