RTL Hungary unifies marketing and communications departments

RTL Hungary is establishing a unified Marketing and Communications Directorate, effective November 1. This restructuring aims to consolidate the marketing for television channels, the RTL+ streaming platform, and individual programs, while also integrating corporate, B2B, and internal communications.

The new directorate will be led by Péter Baráth under the direction of Gáspár Gonda, Chief Corporate Affairs Officer. The reorganization is designed to strengthen the RTL brand, improve the strategic role of corporate communications, and ensure more efficient use of resources and expertise.

Key objectives include developing unified PR capabilities for reputation management and building proactive B2B marketing to support the company’s linear, digital, and integrated commercial offerings. Additionally, the move seeks to enhance internal communications to better align employees with corporate strategy.