RTVE programming strategies discussed to boost prime-time ratings

Discussions regarding the programming strategy for Spanish public broadcaster RTVE have emerged, focusing on how the network can better compete with Antena 3. While La 1 has seen success in morning and afternoon slots, there is a perceived need to stabilize its prime-time performance.

One proposed solution involves establishing a regular nocturnal programming routine from September to June. This suggestion includes following 'La Revuelta' with a variety of late-night hosts on different weeknights, such as Silvia Abril, Henar Álvarez, Inés Hernand, and Manu Sánchez. The strategy aims to build viewer habits through consistency, utilizing formats like contests and entertainment on weekends and cinema on Sundays to appeal to an aging population that continues to favor linear television.