Running events expand in Brazil with Wellhub and adidas initiatives

Various fitness and running initiatives are expanding in Brazil, targeting both community engagement and corporate wellness.

Wellhub has announced its first street running event, the Running Hour, with scheduled stages in São Paulo at Parque Villa-Lobos on November 1 and in Rio de Janeiro at Copacabana Beach on November 15. The event features 3 km, 5 km, and 10 km courses designed for corporate employees, experienced runners, and beginners. The initiative aims to capitalize on the trend of users replacing traditional happy hours with physical activity after work.

Additionally, the adidas Runners group is hosting free training sessions at Ceret in São Paulo. These sessions include team-based challenges, such as a 12-lap relay on the athletics track, and offer participants the opportunity to use brand footwear and earn points through the adiClub loyalty program.