RunnTV and Coolita partner to bring FAST channels to 5 million Indian Smart TVs

RunnTV, an independent Free Ad‑Supported Streaming Television (FAST) platform and technology provider, has entered a strategic partnership with Coolita, a fast‑growing Smart TV operating‑system company, to expand premium FAST channel distribution across India. The collaboration will make a portfolio of channels covering movies, entertainment, music, kids, news, lifestyle, devotional and regional content available on more than five million Coolita‑powered Smart TVs.

RunnTV will supply its end‑to‑end FAST technology stack—including channel playout, scheduling, distribution and monetisation—while Coolita contributes its lightweight OS and extensive device ecosystem. The partnership aims to accelerate FAST adoption, create new advertising opportunities for brands, and give content owners broader reach to Indian households. Manish Sinha, Founder and CEO of RunnTV, said the deal is a step toward building a robust FAST infrastructure, and Coolita CEO Coco Lee highlighted the joint effort to enhance the entertainment experience for users.