Russian model Anastasia Kostromitina goes viral as Erling Haaland look‑alike

Anastasia Kostromitina, a 24‑year‑old Russian model represented by Motion Models, became an international internet sensation after her mother posted an Instagram Reel comparing her appearance to Norway striker Erling Haaland during the 2026 FIFA World Cup. The video, which showed Kostromitina mimicking Haaland’s facial expressions and goal celebrations, quickly amassed millions of views – reports cite more than 14 million, with other clips reaching over 100 million views.

Initially “a little bit hurt” by the comparison, Kostromitina later embraced the attention, stating she now sees the resemblance as a compliment. She has since produced additional reels imitating Haaland, followed the tournament, and expressed support for the Norwegian team. The viral exposure attracted new commercial opportunities; brands such as Uniqlo, Dyson, Clarins and others have approached her for collaborations, boosting her modelling career beyond fashion into broader social‑media fame.

Kostromitina continues to balance her modelling work with the viral persona, sharing lifestyle, travel and fashion content while acknowledging the ongoing interest in her Haaland look‑alike status.