Ryosuke Yamada named brand ambassador for Key Coffee’s KEY DOORS+

Ryosuke Yamada has been appointed as the brand ambassador for KEY DOORS+, a home coffee brand by Key Coffee. During a press event in Tokyo, Yamada discussed his personal affinity for coffee, noting that his daily routine begins with brewing a cup to start his day.

The new television commercial, titled ‘Shake for 10 Seconds 2026 Spring/Summer,’ focuses on the JET BREW product, which allows users to extract regular coffee in as little as 10 seconds. The campaign aims to portray a natural, everyday atmosphere. Yamada expressed satisfaction with the commercial, stating that the director’s goal was to capture his ‘daily life’ through relaxed, natural imagery.

Key Coffee also announced that a new Kilimanjaro variety will be added to the JET BREW lineup on September 1, expanding the selection to five different types.