Sabah promotes creative economy and cultural heritage

Efforts are underway in Sabah to transform local artistic talents into sustainable economic products. KREATIF SABAH is spearheading this through the 2026 OST Songwriting Competition, which aims to support the entire industry chain, including composers, lyricists, and performers. The initiative seeks to move beyond mere competition by creating opportunities for works to be used as soundtracks for films and television dramas.

Simultaneously, the Rhythms of Kinabalu (ROK) 2026 program is being utilized to showcase Sabah’s diverse cultural identity and heritage. Featuring local legends and folklore, the program serves as a strategic platform to promote Visit Malaysia 2026 and Visit Sabah 2027, aiming to attract both local and international tourists through cultural performances.