Sabeco and Vietnam Football Federation Extend Strategic Partnership through 2029

The Saigon Beer – Alcohol – Beverage Company (Sabeco) and the Vietnam Football Federation (VFF) signed an agreement to extend their strategic cooperation for the period 2026‑2029. Under the renewed deal, Sabeco’s Bia Saigon will remain the exclusive beer partner for all Vietnamese national football teams – men’s, women’s and U23 – in domestic and international competitions.

The partnership, first established in 2022, aims to deepen collaboration, provide additional resources for the development of Vietnamese football and inspire fans nationwide. Sabeco CEO Lester Tan Teck Chuan said football “has a special power to connect millions of people with pride and resilience,” while VFF Secretary‑General Nguyen Van Phu noted the extension demonstrates mutual trust and will help the national teams pursue higher goals.