Sacramento Kings focus on culture and growth for 2026-27 season

The Sacramento Kings are entering the 2026-27 NBA season with a focus on culture and identity following a 22-win season. During media day, team leadership and players addressed the low external expectations for the franchise.

General Manager Scott Perry issued a mandate for the organization to “get better every single day,” emphasizing that the goal is to compete while continuing the rebuilding process. Head coach Doug Christie noted that success will be measured by the consistency of the team's approach and defensive identity rather than just wins and losses.

Players such as Malik Monk and Ben Simmons acknowledged the skepticism from outside the organization. De’Andre Hunter expressed that the low expectations could allow the team to play with a clear mind and have fun.