Sadia launches gaming campaign for CBLOL final

Sadia has launched the ‘Ranking S+’ promotional campaign to strengthen its connection with the gaming community during its second year as a sponsor of the Campeonato Brasileiro de League of Legends (CBLOL).

Running from August 15 to September 28, the campaign rewards players who achieve the maximum performance rating of ‘S+’ in a League of Legends match. To participate, consumers must post a photo on the X social media platform that simultaneously shows their in-game score and a Sadia product.

Winners will receive various prizes, including travel packages for two to attend the CBLOL final on October 10 at Arena Carioca in Rio de Janeiro, an event expected to host approximately 10,000 spectators. Other rewards include virtual currency (RP), headsets, customized t-shirts, and mobile phone stands. The campaign also features collaboration with the ‘Ilha das Lendas’ content creator collective, offering winners opportunities to engage with streamers such as Baiano and Mylon.