Sadie Sink stars in Calvin Klein Fall 2026 denim campaign

Actress Sadie Sink is the face of the second chapter of Calvin Klein’s Fall 2026 “Feel the Fit” denim campaign. The global rollout, which follows an initial phase featuring Tate McRae, focuses on the brand’s new denim silhouettes, including the ’90s Straight Jean, the Low Rise Baggy Jean, and the High Rise Loose Jean.

Directed and photographed by Aidan Zamiri, the campaign utilizes a Y2K-inspired aesthetic. Promotional videos feature Sink in nostalgic, everyday settings, including a scene where she performs a lip-sync to Willa Ford’s 2001 hit “I Wanna Be Bad.” The creative concept emphasizes how the right fit can influence personal confidence and attitude.

The campaign has sparked social media discussion, with some users comparing the nostalgic aesthetic to the brand’s previous inclusive marketing strategies. Sink, known for her roles in “Stranger Things” and “The Whale,” noted that the partnership felt natural as denim is a staple in her own wardrobe.