Saeko appointed brand ambassador for OSMO. 3/3 inner care brand

Inner care brand OSMO. 3/3, developed by Kensou Factory and BAKUCHIS Corporation, has appointed Saeko as its brand ambassador. The brand focuses on a concept termed ‘intracellular beauty,’ which aims to balance hydration both inside and outside of cells.

Unlike traditional care methods that primarily address extracellular water, OSMO. 3/3 utilizes the ingredient osmolyte to target the 67% of body water located within cells. This ‘inner water balance design’ is intended to address conflicting concerns such as inner dryness and swelling by delivering moisture where needed while helping to eliminate excess water.

The brand recently showcased its product, OSMO. 3/3 INNER SHOT, at Beauty World Osaka held at Intex Osaka. The exhibition featured new visual themes titled ‘Moisture, a full morning comes’ and included tasting sessions and photo booths to engage consumers with the brand's philosophy of natural, daily self-care.