Saint Laurent doubles Greek turnover in three years

Saint Laurent Greece has significantly expanded its market presence, nearly doubling its turnover in three years. The luxury brand's revenue reached €8.36 million in 2025, a 48.9% increase from €5.62 million in 2024. This growth follows the brand's expansion from a single location in Mykonos to a second boutique in the Athens Riviera at Astir Marina.

Financial reports indicate the company transitioned from operational losses in 2024 to an operating profit of €191,517 in 2025. Net profits rose by 19.6% to €188,944. This local success contrasts with the global performance of Yves Saint Laurent, which saw an 8% decline in worldwide sales to €2.6 billion in 2025.

The company's lease agreements in Greece are tied to performance, with annual rent set at 10% of turnover for the Mykonos location and 8% for the Astir Marina location. Saint Laurent Greece is a wholly-owned subsidiary of Kering Holland N.V., part of the French luxury group Kering.