Saint‑Tropez luxury market adds off‑market trophy homes and new boutique hotel

In Saint‑Tropez, a growing segment of ultra‑exclusive properties are classified as “trophy assets.” These rare homes, many once owned by cultural figures such as Eddie Barclay, Françoise Sagan and Brigitte Bardot, are sold off‑market to preserve privacy for a demanding clientele. Agencies like TRANSACMER immobilier, operating since 1964, rely on deep local knowledge to match buyers with these discreet opportunities.

The latest addition to the Riviera’s high‑end hospitality scene is AREV, a five‑star boutique hotel that opened in 2024. Designed by Spanish architect Luis Bustamante, the hotel occupies the former Lou Troupelan site and draws inspiration from sailing culture and classic Côte d’Azur colours. Highlights include a 15‑metre heated pool—the largest in Saint‑Tropez—a stylish Strand restaurant, and a bar that blends nautical motifs with modern design.

Both developments underscore the town’s shift toward personalized luxury experiences that blend historic charm with contemporary exclusivity.