Saitama Seibu Lions launch fan campaign to support championship push

The Saitama Seibu Lions have launched a special fan engagement campaign titled ‘Saigo made Kurai-tsuke!’ (Fight to the End!) to support the team during the final stages of the season. As of September 6, the team holds second place, six games behind the leader, and is pursuing its first league championship since 2019.

Through a dedicated smartphone website, fans can create original digital extra edition newspaper images. The campaign allows users to select one of 14 players, such as pitcher Chiichiro Sumida or rookie Taiga Kojima, combine them with custom headlines and messages, and share them on X or Instagram using a specific hashtag. Participants who post their creations may win signed versions of their original designs. Selected fan posts will also be displayed on digital signage and large screens at Belluna Dome.

Additionally, the club announced that ticket lottery sales for the 2026 Climax Series, which may be held at their home stadium, will begin on September 18 for season ticket holders and fan club members.