Rai 1’s “Linea Verde Illumina” finale draws 16%+ audience share
The concluding episode of the third season of the Rai 1 program “Linea Verde Illumina Sport e Salute” aired on 18 July at 11:25 am. Auditel data showed the show maintained an average audience share above 16 percent, with peaks exceeding 18 percent, confirming its strong viewership.
The format, produced by Rai in partnership with Sport e Salute, promotes sport as a tool for community development, health and urban regeneration. The final episode featured host Francesco Gasparri, journalist Elisa Silvestrin and a panel of Italian athletes, while CEO Diego Nepi Molineris highlighted initiatives such as “Spazi Illumina,” sports vouchers and community bike schemes.
The programme’s success is presented as a model for inclusive public spaces and social cohesion through sport.