Salerno launches strategic tourism plan and Design Week 2026

The Salerno Chamber of Commerce has launched the operational phase of its Strategic Tourism Plan. The initiative aims to transform the region into a competitive destination by utilizing the Salerno Airport to drive internationalization and economic growth. To reduce fragmentation, the plan introduces unified governance and the creation of experiential tourism products. Local operators are being invited to join the ‘Visit Salerno & Cilento’ network to participate in upcoming promotional campaigns and a regional tourism product catalog.

Additionally, the second edition of Salerno Design Week is scheduled for September 16–20, 2026. Promoted by Confindustria Salerno with support from the Salerno Chamber of Commerce and the Campania Region, the event will focus on the theme ‘Alchemies of Design.’ The week-long program includes exhibitions, talks, and educational workshops involving 70 national and international designers, aiming to use design as a tool for economic, urban, and social regeneration.