Salesforce and arravo Promote Agentic AI CRM Solutions in Lagos, Emphasizing Data Security

Salesforce, the global artificial‑intelligence customer‑relationship‑management platform, and its Nigerian implementation partner arravo hosted a breakfast meeting in Lagos titled “Unlocking the Agentic Enterprise: Elevating Customer Experience in the AI Era”. The event was aimed at assuring Nigerian businesses that the Agentforce Marketing solution can safeguard internal data while driving growth.

Oyinlola Okunfolami, Director of Sales at arravo, said the deployment of Salesforce CRM will improve customer experience and boost revenue. Salesforce specialist Martha Makokha described Agentforce as a comprehensive end‑to‑end system covering acquisition, retention, and loyalty. Regional Executive Jean‑Claude Kabeya highlighted the importance of a solid data foundation and how Salesforce technology can accelerate digital transformation across organisations.