Salesforce and Grupo Bimbo promote nature alliances in Mexico

Salesforce, Grupo Bimbo, and the Alianza Mexicana por la Restauración de Ecosistemas (AMERE) held the ‘Alianzas por la Naturaleza’ meeting in Mexico to discuss collaborative solutions for a sustainable economy. The dialogue brought together representatives from the private sector, government, academia, and civil society to address ecosystem restoration, water management, energy, technology, and environmental education.

During the event, Salesforce shared its strategy to strengthen collective action for nature and climate. Katerina Elias Trostmann, Salesforce’s Global Head of Nature and Water, emphasized the importance of building a culture of purpose within organizations. Salesforce has announced plans to invest nearly one billion dollars in 2025 toward sustainability initiatives and is promoting new alliances to support nature-positive energy and climate resilience.