Salesforce announces acquisitions of Rune Technologies and Cresta

Salesforce has entered into definitive agreements to acquire two distinct technology companies, expanding its capabilities in defense logistics and artificial intelligence for customer service.

Through the acquisition of Rune Technologies, Salesforce aims to bolster its Missionforce portfolio, which serves national security and defense organizations. Rune Technologies specializes in software designed for military logistics and sustainment. Its tools are specifically engineered to function in denied, degraded, intermittent, or limited connectivity environments, allowing frontline teams to forecast supply needs and manage resources even when network access is unreliable.

Additionally, Salesforce has agreed to acquire AI startup Cresta for approximately $2.7 billion. Cresta provides a voice-first customer service platform that utilizes autonomous voice agents and real-time coaching for human representatives. The company serves major clients including Marriott, Comcast, Alaska Airlines, United Airlines, and Cox Communications. The Cresta transaction is expected to close around February to April 2027, subject to regulatory approvals.