Salomon signs five-year global partnership with Ironman

Salomon Ironman endurance sports triathlon sports partnership

French mountain sports brand Salomon has entered a five-year partnership with global triathlon leader Ironman. Beginning in 2027 and lasting through 2031, Salomon will serve as a global premier partner.

The agreement grants Salomon exclusive rights across performance footwear, apparel, and technical bags within the Ironman ecosystem. Additionally, Salomon will hold naming rights to the run course at all Ironman and Ironman 70.3 events included in the partnership, which will be known as the ‘Salomon Run Course.’

As part of the deal, Salomon will also be the title partner of the 2027 Ironman World Championship in Kona, Hawaii. Guillaume Meyzenq, president and CEO of Salomon, stated that the partnership reflects a shift in endurance sports, noting that athletes increasingly compete across multiple disciplines, including road, mountains, and triathlons.

Entities

Guillaume Meyzenq · Ironman · Salomon

Sources

Inside Salomon’s Major New Five-Year Deal With Ironman [wwd.com]

1 day ago

SALOMON AND IRONMAN ANNOUNCE LONG-TERM PARTNERSHIP, TAKING ENDURANCE WHERE IT GOES NEXT [dailyguardian.ca]

about 4 hours ago

Salomon partenaire officiel de Ironman : de la montagne, à la ville, au triathlon [www2.u-trail.com]

1 day ago

Salomon steigt groß bei IRONMAN ein – Titelpartner der WM in Kona - xc-run. de Trailrunning [xc-run.de]

about 9 hours ago