Isetan Shinjuku to host Salon de Parfum 2026 fragrance festival

The Salon de Parfum 2026 fragrance festival will be held at Isetan Shinjuku from October 7 to October 12, 2026, featuring various luxury perfume launches and exhibitions.

Parfum Satori will debut its “SATORI” tea jar perfume, which utilizes traditional Arita ware crafted by Tokuyuki Kiln. The scent, inspired by agarwood (kyara), is presented in a ritualistic manner involving decorative cords, paulownia boxes, and traditional Japanese wrapping techniques. A special edition featuring hand-painted flowers by artist Satoshi Nagai will also be available.

Guerlain will showcase its high-end “L’Art et la Matière” collection at the event, offering exclusive services such as calligraphy engraving and limited gifts. A subsequent pop-up event for the collection is scheduled for November at JR Kyoto Isetan.

Additionally, SINN PURETÉ will hold a pre-release of its “SWEETNESS TURNS INTO OBSESSION” collection at the festival. The new line includes the “BANANA FOG” and “CHERRY SMOKING” scents, which explore themes of ripening emotions and sensory obsession.