Salsa Jeans and Favorite People launch capsule collection

Portuguese fashion brands Salsa Jeans and Favorite People have launched a capsule collection titled ‘Small Town People – City Calling’. This collaboration marks the third edition of Salsa Jeans’ ‘Proudtuguese Series’, an initiative focused on partnerships with national talent, following previous collaborations with Siza Vieira and AKACORLEONE.

The collection blends Salsa Jeans’ denim expertise with Favorite People’s colorful and irreverent creative ecosystem. It features items for both women and men, including denim overalls, jeans, shirts, bomber jackets, and various accessories such as scarves, bags, and laptop sleeves. Notably, the partnership marks the debut of Favorite People in the menswear segment with a specific line of jeans, overalls, and denim jackets.

Salsa Jeans CEO Hugo Martins noted that the collaboration allowed two distinct identities to find common creative ground, while Favorite People CEO and founder Rita Rugeroni highlighted the innovation of applying her brand's visual identity to denim. The collection is available through Salsa’s website and physical stores, with prices ranging from 29.95 to 120 euros.