Sampdoria wins best promotional advertising campaign award

U. C. Sampdoria has received the award for ‘Best Club Promotional Advertising Campaign 2026/27’ at the 15th annual Sport Marketing Awards. The ceremony took place on Wednesday, September 16, at the Stadio Città di Arezzo.

The award recognizes the club’s subscription campaign video titled ‘Mia, tua, nostra’ (Mine, yours, ours), directed by Marco Ponti. The campaign was noted for its ability to engage the fanbase and create an emotional, identity-driven connection with the community through modern marketing and communication strategies.

The Sport Marketing Awards is considered a significant event for the Italian sports system, attended by executives from major Serie A and Serie B clubs, as well as representatives from national leagues and federations.